© 2011 blaise Screen shot 2011-08-07 at 11.47.54 PM

Hosting Grey Area in the Hamptons

Earlier this month we had the pleasure of handing over our Watermill exhibition space to our friends Manish Vora and Kyle De Woody as they intrepidly constructed the first of many pop-up shops for their new online venture, Grey Area. As an online shop for Contemporary artist-designed objects, Grey Area aims to embrace that blurred line between art and object by showcasing items such as jewelry, furniture, and limited editions by well-known and emerging artists. My favorite part of supporting this project was getting to know some amazing new talents over the delights of a po’ boy and sweet tea food truck, and a kissing booth. Lower East Side gallerist Allegra LaViola brought the ever-charming Sarah Kurz to tempt collectors and shoppers with her artistic offerings, which were, in this case, her delightfully pink-painted lips puckered up for an artistic smooch or two. Equally playful were artists Jennifer Catron and Paul Outlaw’s old-school cajun food truck, conveniently parked behind the casually at home Aaron Young Tire Swing. Artist Anne Koch added a layer of confident mystery with her ephemeral yet playful video work, and ever-fabulous fashion, exhibiting artist Peter Dayton snatched up a set of cigarette lighters by Tom Sachs. Taking full advantage of their captive audience of weekending collectors, the Grey Area team planned several evenings of unique programming for the Whitney Contemporaries, The Contemporaries, and the Watermill Center. Thanks to signage manufactured by John Doffing on the utterly unique Walls360 material (the same which artist Damon Johnson painted on for our March 2011 exhibition, The Beautiful Chaos: A Style Installation), everyone between Manhattan and Montauk knew to come check out the pop-up for limited edition Zaha Hadid sandals, Elizabeth Peyton beach towels, and Shelter Serra fake Rolex watches. While you patiently wait for the forthcoming pop-up locations in Los Angeles, Miami, and every fashionable art mecca in between, satiate your need for discovering utterly cool objets d’art at www.ShopGreyArea.com.

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